Rakuten Wallet announced on June 23, 2026 that it will launch a special video titled “Understanding $SHIB,” produced by senior analyst Matsuda, to highlight its continued support for the Shiba Inu cryptocurrency.
Expansion of SHIB Services
After adding Shiba Inu to its trading roster in April 2026, Rakuten Wallet is deepening its blockchain offering by creating exclusive content for $SHIB investors. The upcoming video aims to educate market participants about the coin’s price dynamics and utility within the crypto ecosystem. This move reinforces Rakuten Wallet’s strategy to attract crypto enthusiasts seeking diversified exposure.
Community Photo Contest and Token Rewards
Rakuten Wallet’s official X account launched a “Photo Contest 2026,” inviting dog owners to submit pictures for a chance to win cryptocurrency. Eleven winners will each receive 11,111,111 $SHIB tokens, roughly equivalent to ¥10,000 at current market rates, while additional participants may earn Dogecoin ($DOGE). The campaign targets the platform’s 44 million users, encouraging broader engagement with blockchain assets.
Impact on Investors and Market
By coupling educational media with a token‑driven contest, Rakuten Wallet hopes to boost investor confidence and stimulate trading volume for $SHIB. The initiative may also increase liquidity as new holders acquire the coin, potentially influencing its price trajectory. Analysts view the effort as a sign that major exchanges are betting on niche crypto projects to expand the overall market.