Revolutionizing Corporate Rewards: Hashgraph Unveils Innovative Platform to Supercharge Employee Engagement with Instant Incentives

Table of Contents The Hashgraph Group (THG), a Swiss-based Web3 and AI technology company, has launched BrandBoost — a SaaS gamification platform. Built on Hedera’s distributed ledger technology, BrandBoost enables brands to engage consumers through real-time incentives, tokenized rewards, and no-code gamification. The platform targets enterprise clients across sports, media, entertainment, and telecom sectors aiming to modernize loyalty programs. Traditional loyalty programs built on static points and member cards are losing their effectiveness. Consumers today expect immediate, personalized, and interactive digital experiences from the brands they support. BrandBoost directly addresses that gap by enabling live interactions across multiple touchpoints. According to Deloitte’s 2025 customer loyalty research, 72% of consumers said loyalty programs make them more likely to spend with a brand. Additionally, 56% reported spending more because of loyalty programs, and 80% said they get greater value through them. These figures show how loyalty programs still carry meaningful weight among consumers. However, the same research revealed a critical gap: only 51% of consumers actively engage with even one loyalty program. That finding places pressure on brands to deliver relevance, personalization, and sustained value. BrandBoost responds to this by turning passive brand interaction into a live, two-way engagement experience. Stefan Deiss, Co-Founder and CEO of THG, stated: “Loyalty programs are no longer just about points and rewards, but about creating live engagement ecosystems where consumers interact with brands in ways that feel immediate, relevant, and personalised.” The platform also includes integrated token studios, allowing brands to create their own loyalty tokens consumers can earn, trade, and redeem. BrandBoost is built on Hedera’s distributed ledger and integrates THG’s digital wallet AssetGuard and identity platform IDTrust. Together, these components create a secure and verifiable consumer engagement layer. The combination supports trusted micro-transactions within self-custody wallets. In collaboration with Truesense, BrandBoost also incorporates ultra-wideband (UWB) technology for centimetre-level location accuracy. This feature establishes a physical trust layer by confirming a consumer’s exact presence during events or gamified experiences. It also reduces fraud and verifies real-time participation at live venues. Armando Caltabiano, Co-Founder and CEO of Truesense, noted: “We are excited to integrate our UWB technology within THG’s enterprise-grade BrandBoost platform, helping to trigger new disruptive monetisation streams related to consumer engagement.” THG and Truesense recently completed a joint proof-of-concept for a satellite TV provider in Latin America, connecting DLT and UWB technology via a USB-TV Dongle. BrandBoost also includes THG’s HashCare helpdesk, offering 24/7 human-agentic support with enterprise-grade service agreements. The platform is part of THG’s broader Hashgraph for Enterprise product suite, supporting audience segmentation, leaderboards, and personalized consumer challenges.