Surging profits propel social media giant's shares upward by double digits amid booming artificial intelligence-driven ad revenue.

Table of Contents Reddit (RDDT) shares climbed sharply before the market opened after the company reported strong quarterly results. The update highlighted gains from its advertising tools powered by artificial intelligence. The stock moved higher despite a decline earlier this year and ongoing volatility. Reddit, Inc., RDDT Reddit stock rose about 12% in premarket trading, and it extended gains from after-hours activity. The company reported first-quarter earnings above expectations, which supported investor reaction. The firm posted adjusted earnings of $1.01 per share, while analysts expected $0.57 per share. Revenue reached $663 million, and it exceeded estimates of $608 million, according to FactSet. Advertising drove most of the growth, as revenue from ads rose 74% year over year. The segment generated $625 million, and it reflected stronger demand for improved targeting tools. The company also issued a second-quarter forecast above market expectations, which supported sentiment. Reddit projected revenue between $715 million and $725 million, while analysts expected $711 million. Despite the recent rally, the stock remains down about 39% since the start of the year. The decline follows earlier gains after its initial public offering period. Reddit expanded its use of artificial intelligence to improve ad performance and campaign efficiency. The company introduced tools such as an AI copywriter designed for its platform. It also deployed automated image optimization features, which help advertisers adjust content across placements. These tools aim to improve engagement and increase returns for advertisers. The platform allows brands to place ads within relevant subreddit discussions, which improves contextual targeting. This approach differs from traditional social media feeds that rely on broad audience segments. Chief Executive Steve Huffman stated, “People seek real human perspectives as AI expands across digital platforms.” He added that Reddit content supports the training and development of AI models. Global average revenue per user increased 44%, which shows improved monetization across the platform. The growth came even as user expansion slowed compared with earlier periods. Daily active unique visitors reached 126.8 million during the quarter, reflecting a 17% year-on-year increase. The figure slightly exceeded analyst expectations of 125.9 million users. However, growth slowed compared with the prior year, when user expansion reached over 30%. Huffman said the company continues efforts to increase engagement and user frequency. He stated, “We still have work to accelerate growth toward levels seen on leading platforms.” The company aims to strengthen user activity across its global audience. Reddit continues hiring while other technology firms reduce staff to control costs. Chief Operating Officer Jen Wong said the company is adding talent to support growth plans. The company trades at a forward price-to-earnings ratio of 30.40, based on available data. The valuation stands above Snap and Pinterest but remains below Meta Platforms. Discover top-performing stocks in AI, Crypto, and Technology with expert analysis.